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FAQ

Frequently Asked Questions

Find answers to common questions about our services and processes

  • Pixel & Conversion API Setup
What is Facebook Pixel and why do I need it?

Facebook Pixel is a piece of code that tracks visitor behavior on your website. It’s essential for:

  • Measuring ad performance accurately
  • Building targeted audiences for ads
  • Optimizing campaigns for conversions
  • Retargeting website visitors

Without proper pixel setup, you’re essentially flying blind with your Facebook ads.

Conversion API (CAPI) is a server-side tracking solution that works alongside Facebook Pixel. While Pixel tracks data from the browser, CAPI sends data directly from your server to Facebook. This is crucial because:

  • It bypasses browser tracking restrictions (iOS 14+)
  • Provides more reliable and accurate data
  • Reduces data loss from ad blockers
  • Improves ad targeting and optimization

Using both Pixel and CAPI together gives you the most comprehensive tracking setup.

A complete Facebook Pixel and Conversion API setup typically takes 1-3 business days, depending on:

  • Website complexity and platform
  • Number of events to track
  • Custom requirements

We ensure thorough testing and verification before considering the setup complete.

  • Ads Management
What's included in your Facebook Ads management service?

Our Facebook Ads management service includes:

  • Comprehensive campaign strategy development
  • Audience research and targeting
  • Ad creative design and copywriting
  • A/B testing of ads and audiences
  • Budget optimization and bid management
  • Regular performance reporting
  • Ongoing campaign optimization
  • Monthly strategy calls

We handle everything from setup to optimization, so you can focus on running your business.

  • General Questions
Do you offer a free consultation?

Yes! We offer a completely free, no-obligation consultation where we:

  • Discuss your business goals and challenges
  • Analyze your current digital presence
  • Recommend the best solutions for your needs
  • Provide a detailed proposal and pricing
  • Answer any questions you may have